Our Story
A Century of Trusted Partnership
As a long-standing and trusted industry partner, SDC Creations has been helping independent jewelers grow their businesses for decades, providing quality and on-trend styles since 1921. With a variety of both fashion and bridal brands, we’re here to help you find the perfect pieces to meet your customers’ unique needs.
Heritage
Years of Craft
Signature Brands
Our Brands
Valina
Meet Valina: our line of best-selling bridal designs. With stunning engagement rings and wedding bands you can mix and match, the perfect pairing is only a few clicks away. Every facet of your customer’s personality is reflected through unique settings and customizable options for any diamond shape.
We are also thrilled to introduce you to our all-new Valina Fashion collection: bold designs grounded in powerful and enduring, yet feminine, silhouettes. With a commitment to classic sophistication, we use only the finest materials and resilient stones—making our fine jewelry pieces meticulously constructed to stand the test of time, both in style and strength.
Radiant Moments
Shining in the balance between cutting-edge and classic, Radiant Moments offers lab-grown diamond luxury your customer is sure to love. With demand for lab-created diamond pieces continuing to grow, this collection provides a variety of bridal and fashion options to suit such a broadening customer base — from the trendy and accessible, to the timeless and opulent. Marketing, sales, and brand support is available; we want to help you shine the brightest with Radiant Moments.
Colore
Celebrating life, in all its hues. Colore offers a vibrant selection of gemstone styles, crafted to evoke the expressiveness, emotion, and individuality that come from colored stones. From accessible to high-end designs, our Colore line is curated to encourage repeat business.
SDC Collections
Our SDC Collections product line promises high-quality essentials, wardrobe must-haves, and cutting edge fashion jewelry — helping equip our customers for success.
Fine Jewelry
Transform your everyday look with the perfect piece of jewelry. SDC has a wide selection of fine jewelry including rings, earrings, necklaces, bracelets, as well as diamond and gemstone pieces. Whether your style is classic, trendy or anything in between, discover your new favorite piece in our collection.
Our Diamonds
The precious bedrock of every design
Diamonds are the precious bedrock on which so many of our designs take shape. As such, we are passionate about the uncompromising beauty, clarity, and quality of each stone we consider. And, with deep family ties, we are proudly part of one of the most respected diamond sourcing companies in the world.
We abide by the Kimberley Process as defined by the United Nations. Our sourcing system allows us to take diamonds from the mine straight to manufacturing, ensuring our stones are ethically sourced, certified conflict-free.
At SDC, we also offer a robust selection of lab-created diamond options, both in finished designs or as part of our loose inventory. Browse our lab grown stones.
Process
Sourced
Free
Quality
Craftsmanship
Our jewelry has long been a point of pride for us, something we have always approached with craft and with care. We still believe an artisan’s edge, passion, and precision are all an integral part of that craft. Diamonds are hand set and checked for quality on a microscopic level. All diamonds are precisely graded to ensure brilliance. We use a multi-part construction process for each piece that includes a combination of traditional hand-work and computer-aided design to make our pieces as enduring, as precious, and as customizable as possible.
Client Care
At SDC Creations, we believe exceptional jewelry deserves exceptional support. Our commitment to you extends far beyond supplying fine jewelry or loose diamonds—we provide the resources, expertise, and personalized service needed to help your business thrive.
Manufacturer's Warranty Protection
Every piece we craft is backed by our comprehensive manufacturer's warranty, providing confidence and peace of mind for both you and your customers. In the unlikely event of a production defect, our team will work quickly to assess and resolve the issue, ensuring the quality standards your store expects from SDC Creations.
Dedicated Customer Service Team
When you need assistance, you'll speak with real people who will understand and appreciate your store's unique needs. Our dedicated customer service team, based in Seattle, Washington, is available to answer questions, provide order updates, assist with product information, and help find solutions that keep your business running smoothly.
Year-Round Marketing Support
Every piece we craft is backed by our comprehensive manufacturer's warranty, providing confidence and peace of mind for both you and your customers. In the unlikely event of a production defect, our team will work quickly to assess and resolve the issue, ensuring the quality standards your store expects from SDC Creations.
Curated Product Programs & Easy Ordering
When you need assistance, you'll speak with real people who will understand and appreciate your store's unique needs. Our dedicated customer service team, based in Seattle, Washington, is available to answer questions, provide order updates, assist with product information, and help find solutions that keep your business running smoothly.